16. The mannequin, the compass, and the quadrant

USER PERSONAS guide and align.

Considering them infallible is as erroneous as not constructing them.

They are tools that require constant iteration and enrichment.

They are a compass that guides us and helps us find a cardinal point where a specific type of users are located.

They don’t give us an exact coordinate on the GPS, but they do point to a quadrant on the map to help us know where to look for answers.

Person archetypes are the mannequin on which to try on clothes.

A metaphor. Many metaphors.