54. Your product is what they do with it

Not what they say about it, nor what we believe about it.

Our product is what our users do with it.

If we want to understand what our users do with our product, we need to understand their behavior.

That’s why our opinions about what we think happens with the product aren’t very useful. Reality doesn’t care about them if those opinions aren’t based on the observation of the behavior of people using our product.

Being part of the product team, this can be painful to accept.

However, the good news is that: The sooner we accept this, the better the results we can provide.