56. Process beats product

It’s not only important to reach the market with a product that gains user acceptance.

The challenge intensifies when it becomes necessary to stabilize, maintain, update, and diversify the product.

That’s where it becomes crucial to make decisions that consolidate processes enabling timely and proper delivery and deployment.

For example, instead of debating whether a certain feature should be added to the product, it would be more beneficial to define a flexible process that allows us to validate that aspect and any others that may arise in the future.

No, we’re not saying the product doesn’t matter. We’re stating that the process to discover, build, distribute, and maintain our product is what sustains us and allows us to scale.

The key is: to build processes that enable the consolidation of the product despite the uncertainties and setbacks that often occur during execution.

Our deliverable is not just the product, but the product at a specific time and place, consistently.